Working closely with Jude Lafferty of Celtic Media and designers 2Fluid, our brief was to produce a whole range of printed materials for the Annual Festival in Wales.

Challenges

• Budget
• Technical
• Timescale

Budget

With a fixed budget, this, the 30th year of the festival, needed to be bigger and better than previous years. With this in mind, the first task was to select a material that could be used for a complete range of printed items from invites, postcards and posters through to the main brochure. Working closely with the paper merchant and 2Fluid it was decided to use Tauro, a cost effective paper that prints very well. As a wide range of items were required, final costs for each item had to be agreed and fixed at start of project to maximise use of budget.

Technical

Once the material was chosen, the decision was taken to utilise Stochastic Screen in the print process. This allows both large solid areas of colour plus fine detail to be printed on uncoated stocks, and still achieve a very high quality of resolution. The main brochure needed to retain several items within a  pocket on back page and a diecut pocket would have been ungainly. After discussion it was decided to use self adhesive pockets to hold inserts and this meant the finished pack was very neat.

Timescale

As the festival loomed, several challenges arose during production. These ranged from producing proofs overnight, press passes by client, mocking up finished bound books, to collating and sending out finished products, overnight, to be in Wales the next day. As we control all the stages by producing entirely in-house we could assure client that crucial dates would be met.

David Hall, Designer at 2Fluid:

“This was the first time I had worked with MLG and was very impressed! The Budget and deadline for this project was very tight and MLG went that extra mile to make sure the job was delivered on time & budget and of the best quality! They even delivered the final printed work to Wales where the Festival was taking place.

I found the team working on this project very helpful and easy to speak to. They we're constantly in touch sending proofs and samples though to make sure the client and myself were happy. I also found them to be great problem solvers which was very helpful on this project. This made them a real pleasure to work with.

I would definitely work with MLG again!”