With 18 dealerships across 5 sites - Paisley, Glasgow, Stirling, Grangemouth and Kirkcaldy, the Phoenix Marketing Department is a busy office, organising and driving forward all the promotions that each dealership has to offer. As well as being one of the largest car dealerships in Scotland, Phoenix also provides a 'one stop shop' for Aftersales such as MOT Testing, Servicing, Tyres and Parts.

The Problem

The Phoenix Marketing Department were sending weekly letters for MOT & Service reminders. This included, merging a database and printing letter,  machine folding and insertion into envelope, franking and mailing. The amount of  letters going out per week ranged between 200 and 650. As you can imagine this had taken up a lot of their valuable time.

The Solution

MLG Marketing Solutions provided a tailor made solution in the form of an online procurement site. The website was set up containing a number of A6 postcards where they could upload client data in an excel format, which automatically attached to the design chosen. This then created a print proof of the personalised postcard for approval and send to print.

The Department is now able to order  MOT & Service Reminder postcards in the space of seconds where MLG Marketing Solutions would print and personalise with PPI number for postage and present to Royal Mail for mailing.  The Marketing Team are now  able to  utilise the time  saved to create  similar cards for other communications activity which has increased response rates and they are delighted with the results.

Here is what Jacqueline, the Marketing Executive had to say:

"We moved over to utilising the MLG online ordering system for Service and MOT Reminders. Within 2 weeks of using the system and sending out postcards, our calls had increased by 36% which we were absolutely delighted with."

"Within 6 weeks of sending the postcards, our calls had increased by 54.85%. Brilliant! It's such an easy system to use and makes ordering simple."